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TestaTek — AI Retail Media Network

Brands lose money on generic ads. Retailers miss revenue every day. TestaTek transforms each point of sale into an AI-powered media network: measurable, targeted, profitable.

Our solution:

TestaTek AI RETAIL MEDIA: Boost Your Sales in Point of Sale, a complete turnkey network combining smart hardware, cloud software, and data analytics :

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Smart Hardware

Digital displays designed specifically for retail environments with high visibility

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Cloud Software

Centralized management system for content deployment and remote updates

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Data Analytics

AI-powered insights on audience demographics and engagement metrics

100% GDPR compliant

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Oportunidades de publicidade

Aumente as suas vendas em Farmácias

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Advertising Opportunities

Boost your Pharmacy sales

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Opportunités publicitaires

Boostez vos ventes en Pharmacies

Billing based on vCPM for a Controlled Budget and Audience Measurement Certified by AI for an Indisputable ROI.

What is vCPM billing?

Forget traditional CPM and its vague estimations. With vCPM (Verified Cost Per Mille), TestaTek is revolutionising your advertising: you pay for real attention, not for a simple impression.

Our effective gaze algorithm tracks and eliminates "ghost views". If the visitor does not look at your advert, the impression is not counted. Zero wastage. 100% of your budget is exclusively invested in verified human attention.

Data Analytics : Demographics and Appearance

A comprehensive framework for understanding visitor attributes from sociodemographic profiling and visual characteristics to engagement metrics and customer journey analysis 100% GDPR compliant

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Socio-Demographic Profiling
Gender / Age

Fundamental socio-demographic attributes are essential for audience analysis, enabling immediate segmentation and an understanding of presence.



Visual Characteristics

Beyond basic demographic data, visual attributes offer a richer profile of each individual. These characteristics allow for more nuanced identification and reidentification across contact points

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Facial expressions and engagement

Understanding emotional states provides powerful insights into customer satisfaction, content effectiveness and sentiment in real-time. The system captures two complementary expression metrics : mood detection / Smile detection


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Downtime analysis

CDowntime metrics form the backbone of customer journey analysis, revealing how visitors interact with spaces, displays and points of contact over time.
Four distinct measurements provide a comprehensive picture : Attention time, Contact time, Number of contacts, Total visit time

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Demographics & Appearance

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Demografia e Aparência

Our Advertising Solutions:

Focus Pack

Launch Your Campaign

Ideal for an initial foray or precise local targeting.

  • 1 to 9 screens for a concentrated impact
  • Access to the intuitive real-time dashboard to monitor your campaign performance
  • A detailed monthly report including the count of actual impressions



Effectively target your audience where they are.

Profiler Pack

Boost Your Visibility

Significantly increase your reach and impact.

  • From 10 screens for extended coverage
  • Exclusive 10% discount on all your vCPMs
  • Access to the intuitive real-time dashboard to monitor your campaign performance
  • A detailed monthly report including the count of actual impressions


Reach a wider audience and strengthen your brand presence with an immediate pricing advantage.

Analytics Pack

Conquer the Market

For unrivalled dominance and maximum recognition.

  • From 20 screens or more for an unmissable presence
  • Exceptional 15% discount on all your vCPMs
  • Access to the intuitive real-time dashboard to monitor your campaign performance
  • A detailed monthly report including the count of actual impressions


Establish your brand as a leader and maximise your return on investment through omnipresent visibility and substantial savings.

"Demographic Targeting" Option

Optimise your impact: our cutting-edge analyses refine content and targeting for maximum performance.

  • Demographic Report, Demographic Profile (Gender, Age)
  • Allows analysis of whether the message is reaching the right target audience.
  • 100% GDPR compliant


"Emotional Analysis" Option

Our emotional reaction analyses reveal the resonance of your message, maximising your impact.

  • Analysis of Emotional Reactions: Smile yes/no, Facial expressions: neutral, happy, surprised, fear, angry
  • 100% GDPR compliant



"Distinctive Attribute Analysis" Option

Dive into ultra-fine segmentation and propel your message to the heart of your ideal audience's expectations.

  • Analysis of distinctive audience attributes:
    Wearing glasses: sunglasses / clear, Facial hair: beard, three-day stubble, sideburns, moustache, goatee, clean-shaven. Hair type: normal, bald, receding hairline. Hair colour: black, blond, brown, grey
  • 100% GDPR compliant




Strategic Consulting

Our Strategic Consulting is a premium, bespoke service for major advertisers. It transforms your objectives into tangible results, through in-depth expertise and personalised support. Optimise every facet of your advertising investment for a maximum ROI.

  • AI Expertise: In-depth analysis of all data by our experts.
  • Actionable Strategy: Your collected data translated into precise action plans, including A/B tests and targeting adjustments for optimal efficiency.
  • Continuous Optimisation: Implementation and automated tracking of two spots to identify and deploy the best performance.
  • Guaranteed ROI: Ensure the best performance and maximum return on investment.
  • Monthly Fee: contact us

Our Network Across Portugal

Explore our expanding AI retail media network throughout Portugal. We strategically place our screens in key urban centers, ensuring maximum visibility and engagement for your campaigns.

Head office :

Avenida Tenente Valadim N17 2F
Torres Vedras 2560-275, Portugal

Tel: +351 966 432 320

info@testatek.com