TestaTek — AI Retail Media Network

TestaTek — AI Retail Media Network
Brands lose money on generic ads. Retailers miss revenue every day. TestaTek transforms each point of sale into an AI-powered media network: measurable, targeted, profitable.
Our solution:
A complete turnkey network combining smart hardware, cloud software, and data analytics:
1
Smart Hardware
Digital displays designed specifically for retail environments with high visibility and easy installation
2
Cloud Software
Centralized management system for content deployment and remote updates
3
Data Analytics
AI-powered insights on audience demographics and engagement metrics
File upload
Presentation TestaTek
AI Retail Media Network
Hardware:
File upload
TST-55LCD4000KSK PT.pdf
Totem de Sinalização Digital 55" Alta Luminosidade 4 4000 nits | IA Integrada | Legível à
Luz Solar
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TST-55LCD4000KSK EN.pdf
High-Brightness 55" Floor Standing Digital Signage Totem 4 4000 nits | AI-Powered |
Sunlight Readable
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TST-55LCD4000KSK FR.pdf
Totem d'Affichage Numérique 55" Haute Luminosité 4 4000 nits | IA Intégrée | Lisible en
Plein Soleil
Our Competitive Edge:
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Flexibility
Totems, shelf displays, small screens — all ready to use.
Maximum Visibility
Up to 4000 nits brightness.
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Autonomy
High-capacity batteries for sites without power outlets.
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Real-time AI Targeting
Camera + sensors + GDPR compliant.
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Unified Control
Cloud CMS with remote deployment and updates.
Software & AI: Cloud software and data analytics
An AI-powered Cloud CMS that manages the screen network, collects and analyzes audience data in real time, automatically optimizes displayed content, and proves ROI to advertisers — all without ever storing personal data.
1
Network Management
Centralized control of all displays
2
Data Collection
Real-time audience metrics
3
Content Optimization
AI-driven targeting and personalization
4
ROI Reporting
Comprehensive performance analytics
1. Real-time audience measurement
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Count traffic
Entries, flow, hotspots
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Measure demographics
Age, gender (GDPR compliant)
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Track attention
Viewing time, interaction
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Link customer journey
Exposure → discovery → interaction → conversion
2. Dynamic content optimization
Real-time Optimization
Based on real-time demographics and behavior data
Automatic content switching (e.g., targeted promo based on viewer profile)
Multi-content A/B testing
Performance Tracking
Dynamic playlists according to time, audience, and engagement
Detailed performance reports (CPM, views, duration, ROI)
Head office :
Avenida Tenente Valadim N17 2F                                                              
Torres Vedras 2560-275, Portugal
Tel: +351 966 432 320
info@testatek.com