TestaTek — AI Retail Media Network
Brands lose money on generic ads. Retailers miss revenue every day. TestaTek transforms each point of sale into an AI-powered media network: measurable, targeted, profitable.
Our solution:
A complete turnkey network combining smart hardware, cloud software, and data analytics:
1
Smart Hardware
Digital displays designed specifically for retail environments with high visibility and easy installation
2
Cloud Software
Centralized management system for content deployment and remote updates
3
Data Analytics
AI-powered insights on audience demographics and engagement metrics
Hardware:
Digital Totems
Freestanding digital displays for high-traffic areas
Shelf Displays
Integrated screens for product shelving units
Shop Windows
High-brightness displays for storefront visibility
Railed Screens
Modular displays that connect in series
Checkout Screens
Point-of-purchase displays for last-minute promotions
Key Points:
Flexibility
Totems, shelf displays, small screens — all plug & play.
Maximum visibility
Up to 4000 nits brightness.
Autonomy
High-capacity batteries for sites without power outlets.
Real-time AI targeting
Camera + sensors + GDPR compliant.
Unified control
Cloud CMS with remote deployment and updates.
Software & AI: Cloud software and data analytics
An AI-powered Cloud CMS that manages the screen network, collects and analyzes audience data in real time, automatically optimizes displayed content, and proves ROI to advertisers — all without ever storing personal data.
1
Network Management
Centralized control of all displays
2
Data Collection
Real-time audience metrics
3
Content Optimization
AI-driven targeting and personalization
4
ROI Reporting
Comprehensive performance analytics
1. Real-time audience measurement
1
1
Count traffic
Entries, flow, hotspots
2
2
Measure demographics
Age, gender (GDPR compliant)
3
3
Track attention
Viewing time, interaction
4
4
Link customer journey
Exposure → discovery → interaction → conversion
1. Dynamic content optimization
Real-time Optimization
  • Based on real-time demographics and behavior data
  • Automatic content switching (e.g., targeted promo based on viewer profile)
  • Multi-content A/B testing
Performance Tracking
  • Dynamic playlists according to time, audience, and engagement
  • Detailed performance reports (CPM, views, duration, ROI)
TestaTek key Features
Head office :
Avenida Tenente Valadim N17 2F
Torres Vedras 2560-275, Portugal
Tel: +351 966 432 320
info@testatek.com